Celebrating Leadership and Innovation: Sarita Ceron Honored in the ISSA Emerging Leaders Class of 2025
At Custom Cleaning & Management Services (CCMS), we believe that excellence in service begins with exceptional people — individuals whose dedication and innovation elevate not only our company but the entire cleaning and facility management industry.
Today, we are proud to celebrate one of our own: Sarita Ceron, recognized as 2nd Runner-Up in the ISSA Emerging Leaders Class of 2025 — a national honor highlighting 30 young professionals under the age of 40 shaping the future of the global cleaning and facility solutions industry.
Selected from more than 120 nominations, Sarita’s achievement is a testament to her leadership, expertise, and commitment to excellence — values that truly embody the spirit of CCMS.
About the ISSA Emerging Leaders Award
The ISSA Emerging Leaders program honors the next generation of innovators making a difference in professional cleaning and facility solutions. These leaders drive progress through creativity, collaboration, and an unwavering commitment to quality and sustainability.
Being recognized by ISSA — the world’s leading cleaning industry association — is not only a personal achievement for Sarita but also a reflection of CCMS’s investment in professional growth, training, and innovation.
A Reflection of CCMS’s Core Values
Sarita’s recognition reinforces CCMS’s guiding principle — “Cleaning Forward!” We are a forward-thinking company built on teamwork, resourcefulness, and a passion for delivering outstanding results to every client. Her success reminds us that when we invest in people, excellence follows.
This achievement also reflects our Corporate Identity — a carefully developed framework that defines who we are and what we stand for:
Mission Statement: CCMS strives to cultivate opportunity, innovation, and excellence by providing quality jobs for exceptional people and forward-thinking solutions for our clients — all driven by one enduring idea: providing great service.
Vision Statement: To be recognized as a forward-thinking leader in facility management — where innovation, opportunity, and great service come together to elevate our people, our clients, and the communities we serve.
Core Values: Partnership, Commitment, Trust, Quality, Innovation, Sportsmanship, Service Excellence, Integrity, Gratitude, and Accountability — values that support our culture and guide every interaction with clients and coworkers.
Value Proposition: CCMS is a forward-thinking facility management company dedicated to excellence, sustainability, and partnership. We believe that great service and trusted relationships drive long-term success — for our people and our clients alike.
What Differentiates Us
✅ 99.4% inspection compliance every month
✅ Requests acknowledged within one hour during regular business hours
✅ From Call to Correction — prompt action to resolve service needs
✅ Real-time reporting — or the next service is on us
These principles represent not just what we do, but how we do it — with reliability, transparency, and care.
At CCMS, we take pride in serving mixed-use spaces and complex environment facilities, where attention to detail and adaptability make all the difference. Our strength lies in combining human-centered leadership with measurable performance.
Leading with Purpose: From Quality to Culture
As Quality Control and Compliance Manager, Sarita combines her background in environmental engineering with extensive expertise in ISO 9001:2015, ISO 14001, and ISO 14064 certifications. Her leadership has strengthened frameworks that enhance performance, sustainability, and safety across multiple CCMS operations.
Her ability to balance technical excellence with a human approach ensures quality and consistency in every environment. Beyond technical excellence, Sarita is known for her ability to connect quality, culture, and purpose through a leadership style centered on people.
Featured in the ISSA article “Culture You Can Measure,” she emphasizes that creating a strong workplace culture is about daily habits and shared values:
“Culture is built through daily actions, through habits, through shared moments, through communication. When those practices align with the organization’s mission and vision, you can see the outcomes: engagement, collaboration, and quality.”
— Sarita Ceron, Quality Control and Compliance Manager at CCMS
KPI-Driven Culture: Measuring What Matters
As part of CCMS’s commitment to measurable excellence, Sarita believes that culture can — and should — be measured. She often says that “what gets measured gets improved,” actively applying Key Performance Indicators (KPIs) to track engagement, communication, and participation within teams.
During her ISSA interview, she shared her perspective on how to measure culture, highlighting her use of data and consistency to strengthen organizational values. She also discussed her idea of a Participation Index, a creative KPI designed to quantify involvement and collaboration — a concept that perfectly aligns with CCMS’s philosophy of continuous improvement.
Inclusion and open communication are central to her approach:
“When communication is open … everyone feels connected, feels part of [it].”
Ceron champions small practices that foster empathy and belonging. The “phrase of the week” encourages team members to share inspiring thoughts:
“It sounds small; it isn’t. The ritual created space for empathy, reflection, and belonging — and unlocked conversations that improved communication and teamwork.”
Participation is another key measure of culture:
“When someone speaks, it’s because they trust that their voice will be heard. Participation isn’t vanity; it’s a measurable sign of psychological safety.”
Finally, listening is the foundation of cultural growth:
“Listening is simple, but it is the foundation of cultural growth.”
Her passion for measurable culture — blending data-driven systems like KPIs with empathy and teamwork — demonstrates how leadership can inspire accountability and belonging at every level.
Her words perfectly capture the essence of what makes CCMS exceptional: a commitment to excellence driven by people who care deeply about their work, their teams, and the clients they serve.
Empowering Teams and Building the Future
Through her leadership, Sarita mentors emerging professionals within CCMS, empowering both English- and Spanish-speaking teams. She embodies the CCMS mission of “building success through people, partnership, and great service.”
She is deeply committed to education, inclusion, and sustainability, ensuring that every team member understands how their role contributes to a greater mission. Her approach inspires ownership, celebrates diversity, and encourages continuous improvement — all while upholding the CCMS standard of quality, integrity, and service excellence.
Sarita’s recognition as part of the ISSA Emerging Leaders Class of 2025 celebrates not only her personal achievements but also the collective strength of CCMS.
👏 Congratulations, Sarita — and thank you for continuing to make us proud!
